Avramar Greece has officially given way to Cooke Hellas as the new corporate identity of the operations acquired by Canadian group Cooke. The change publicly closes the company’s previous chapter an confirms its full integration into one of the world’s largest aquaculture and seafood groups.

The new company describes itself as Europe’s largest producer of European seabass and seabream and retains an integrated structure encompassing hatcheries, feed mills, marine farms, and processing and packaging plants. Its main species will continue to be seabream, European seabass and porgy (Pagrus major), supplied both to the Greek market and for export.

Cooke Hellas says that the change in corporate identity will not, for the time being, affect the team, technical expertise or commitments made to customers and suppliers. The company also says it will remain focused on responsible production, innovation, continuous improvement and supplying Greek fish to international markets.

The launch formalises the new chapter that began following Cooke’s acquisition of AVRAMAR Greece. The Canadian group took control by purchasing the banks’ debt claims against several companies belonging to the Greek producer, in a transaction valued by the Greek financial press at around €200 million.

The Cooke Hellas name has already appeared at corporate events and in business records during the summer, but it was officially launched on 11 September. The company has also opened new corporate profiles under the identity and retains its headquarters in Paiania, in the Athens metropolitan area.

The announcement does not yet clarify whether AVRAMAR will also disappear as a commercial brand from packaging and destination markets, or whether it will continue to be used for certain product ranges.

Nor does it set out Cooke Hellas’ investment, production and financial recovery targets, which will determine the industrial significance of the acquisition beyond the change of name.